Analysis Chapter 3 and Habermas paper
Effects of this kind can be evaluated at both the micro-level of the individual signal consumer and at the macro-level when individual responses to political communication are gathered together in the type of public opinion surveys and other measures of collective political will.Political communication is, as has already been mentioned, mostly supported that is disseminated by print and electronic media. In their capacities as commenters and journalists, the media distort the message. Therefore, they are political actors in and of themselves. For instance, a party election aired on British television is unmistakably identified as a partisan, driven piece of political communication—if necessarily "propaganda" in the strictest definition of the word, then unquestionably a significantly slanted expression of a party's principles.They serve as a reminder that effective message transmission, whether political or otherwise, cannot really be taken for granted and requires effor...